Noun TMA Solution Past and Current

Q1 ……………………………. is a relatively new mathematical technique in situations requiring the optimum allocation of resources, money, capital equipment, raw material and personnel.   Linear programming   Mathematical research   production research   Marketing reseach Q2 The Six P’s of Planning are………………   Purpose, Philosophy, Policies, Premise,Plans and Priorities.   Purpose, Philosophy, Price, Premise,Plans and Priorities.   Purpose, Philosophy, Policies, Promotion,Plans and Priorities.   Purpose, Philosophy, Policies, Premise,Production and Priorities. Q3 The reasons for planning are …………………………..   Planning is essential in modern business   Planning is related to performance   Planning is necessary to facilitate control   A, B and C Q4 According to ……………………………………………….. , “Planning is hardwork.   George Steiner (1969)   Grace Steiner (1989)   George Stepins (196)   John Steiner (1939) Q...

Q1 _____ is concerned with setting certain standards / levels to accomplish the produced goods.   Standardization and grading   Product development and planning   Adaptation   All of the above Q2 Product _________is also part of product development which focuses on the functional aspects of the product and on consumer acceptance.   testing   test   tested   examing Q3 The benefit of marketing segmentation is that it leads to more satisfying marketing_____   Performance   Results   Identification   Sales Q4 ________ marketing plan is the master blueprint for a year's marketing activity for a specified organizational division or major product.   Annual   Manual   Techniques   Project Q5 The __________ concept rests on four main pillars   marketing   Selling   buyer   enterprenurs Q6 Kotler (1984) states that for exchange to take place, it must satisfy condi...