MKT108 March/April2017: Introduction to Marketing
Q1 _____ is concerned with setting certain standards / levels to accomplish the produced goods. Standardization and grading Product development and planning Adaptation All of the above Q2 Product _________is also part of product development which focuses on the functional aspects of the product and on consumer acceptance. testing test tested examing Q3 The benefit of marketing segmentation is that it leads to more satisfying marketing_____ Performance Results Identification Sales Q4 ________ marketing plan is the master blueprint for a year's marketing activity for a specified organizational division or major product. Annual Manual Techniques Project Q5 The __________ concept rests on four main pillars marketing Selling buyer enterprenurs Q6 Kotler (1984) states that for exchange to take place, it must satisfy condi...
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